From Greta Thunberg’s moving speech at the Climate Action Summit to the release of Sir David Attenborough’s poignant docuseries ‘Our Planet’, it’s undeniable that 2019 is the year of environmental activism.

Recycle Now – a brand dedicated to the awareness of sustainability practices – has, for the seventeenth year running, encouraged brands and business to get involved in their ‘Recycle Week’ campaign. With the strapline ‘Recycling: It’s in Our Own Hands’, Recycle Week aims to encourage the public to take action - by demonstrating the benefits of recycling items from all around the home.

Rainbow Cosmetics strives to support environmentally-friendly practice across the business all year round, and Recycle Week is no exception. Within the warehouse, our waste packaging is separated and recycled; parcel deliveries are shipped in used cartons; and the team have moved from plastic air pillows to recycled paper to support products in transit.

It’s not just the warehouse where Rainbow Cosmetics supports sustainability and recycling – it’s in the products we design, too. Our self-tan brand Sunkissed boasts 100% recyclable tan bottles – which are made with up to 30% recycled plastic – and the sustainable packaging of our Natural Cosmetics line uses 90% less plastic than before. With the USPs of ‘recyclable’, ‘cruelty-free’, ‘vegan’ and ‘95% natural’ a key part of all packaging design, the products themselves encourage the consumer to recycle after use.

Here at Rainbow Cosmetics, we are always determined to find new ways to ensure our products and practices are as environmentally-friendly as possible – at Rainbow, every week is Recycle Week…