Noughty is a British, natural haircare brand on a mission to meet and exceed the performance of any conventional haircare products with more adorable, natural alternatives.


The cruelty-free, vegan, and vegetarian-friendly products contains a minimum of 97% natural ingredients and is packed full of naturals.

Noughty is committed to supporting, respecting, and preserving natural resources wherever possible, within the constraints of the brand. This ethos feeds into the sourcing, where the promise is to always deliver product performance at an affordable price, using ingredients that are responsibly and sustainably sourced from ethical farms.