The Rainbow Brand division was launched in 2001 with the introduction of Active Cosmetics, quickly followed by Sunkissed. In 2010, following the introduction of Stephen Sharman as Managing Director, the business strategy has been to develop and grow the Rainbow brand portfolio; independently of the wholesale business.
Significant investment has been made in the resource of a dedicated brand team and R&D. This has very quickly resulted in new brands: Style & Grace, Q-KI and Tilly. The development of new national and international distribution channels; product awards and celebrity interest in the brands.