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Queens Enterprise Award 2017

About Us

Rainbow Cosmetics is a family run business established in 1990 by husband and wife team, John and Heather Sharman, to wholesale top brand fragrances and cosmetics.

Prior to setting up Rainbow Cosmetics John and Heather worked for Heather’s grandfather’s business, Neilds (household toiletries and food wholesalers), where they witnessed a strong demand for discounted fragrance. Seizing the opportunity they set up their own fragrance kiosk which turned over in excess £1m in the first year.

From there the wholesale business quickly grew in size and reputation to become one of today’s largest independent distributers of top brand perfumes and cosmetics in the UK with a rapidly growing international presence. Rainbow was instrumental in bringing affordable perfumes to the consumer through the Co-op, Somerfield, Savers and Bodycare.

In 2000 Rainbow introduced their own cosmetics brands Sunkissed and Active Cosmetics - to increment the fragrance sales.

In 2010 Stephen Sharman joined Rainbow as Managing Director, allowing his father John to step into the role of chairman. Stephen's introduction to the business injected fresh ideas and retail experience; he was previously Sales Operation Manager at Lidl. He also brought a renewed focus on the Rainbow brands and export opportunities. In the same year Stephen joined the business Rainbow Cosmetics was shortlisted for the HSBC Business Thinking Regional Award and was listed 34th in the UK International Track 100 in 2011.

More recently, Rainbow, determined in the development of its own brand portfolio introduced a specialist brand team and invested in the research and development of new collections. In 2013 Rainbow introduced a new self-tan collection under the Sunkissed brand and launched Style & Grace The English Gift Company with three eye-catching collections: Style & Grace Signature, Decadence and the Spa Collection.